At the end of the day what people care about is whether or not what you do affects their lives, in what ways and by how much.
While content marketing may cover a broad range of ideas I like to simply define it as the creation of relevant, informative, high quality content that created to solve the problems your audience is facing.
Whether you’re simply creating a persona or building an online business having a great content marketing strategy that keeps your readers informed and engaged helps you build reader and brand loyalty.
It also defines how people perceive you and your work.
Content marketing isn’t simply typing in keywords to optimize your page, or building as many links as possible in the hopes to attract readers, its providing relevant information to a specific market in a way that’s informative, easy to read and enjoyable.
People are looking for answers to problems that they are having in their lives. How will what you say matter and by how much?
When it comes to content marketing writing content that is specific to your topic or niche helps readers know what you are about, what they can expect, what strengths you carry that they may lack, and how you can help them become better at what they do.
Over time your content becomes a relevant source for people to go to when they are looking for answers to a specific question, need to be entertained or just want to share their thoughts.
Over and over again we here of reciprocity (people giving back to others for all that they have done for us) and how helping others will help us grow as well.
If content marketing isn’t important to you, if you don’t take the time out to make sure that your content is beneficial to others, and if you don’t tell anyone, it can be
challenging extremely difficult to compel others emotionally with your words.
Especially when you don’t care.
Do your best to create relevant, engaging, informative, and high quality content.
Give freely because when it comes time for others to return the favor they will be asking you how they can show their gratitude in droves.
Have you implemented content marketing into your website? What are you struggling with and what has helped you find success?
This post is part of the content marketing series.