Every successful business focuses on a basic, but vital principle.
Create something of high value that people are willing to pay for, make it unique (stand out) and market the *ish out of it.
From Mercedes-Benz to Jay Z, and from Harry Potter to your A list blogger you see time and time again how crucial creating value is to our success.
In fact everyone knows this, but not everyone executes it well.
We are the providers for our market, and as a provider there is a constant need to refine our skills, fill the voids, and become better at what we do if we want to succeed.
Whether your writing an article or selling a product you need to understand the level of value you are creating, what makes it so beneficial to others and if it fits the needs of your market.
One of the best ways to refine ourselves in this field is to find a gap that needs to be filled and fill it.
When apple came out with the IPhone it saw the potential to fill a huge need in its market, and by being unique, innovative, and willing to be the first to make mistakes they carved out a new niche for themselves.
They combined the best elements of what would make their Iphone successful and chiseled away the rest.
Now most of us aren’t as powerful as Apple, (But if you are feel free to email me and lets chat) but we can provide great value to those in our niche that have a need to be fulfilled.
Sometimes you can bridge the gap simply by asking people what it is that they are struggling with.
Other times you can find an area with high demand that his been overlooked by others and create value by filling that void.
Either way, by being the one that provides valuable solutions to those that need it you can build lasting success.
Success comes when high value is provided to the right people with the right needs.
You don’t have to be great at everything, you just need to be good at helping those who have a need.