People respond to their wants and desires, and that’s what creates and fuels economies, nations, cultures and your followers.
If you want your readers to read your content, purchase your offers, and become your fans then you need to focus on what they want, not what they need.
Now I know what you’re saying, “I know what my customers need and that should be what’s most important” and I agree. However, wants are what motivate people to do what they need in order to get they want.
I know that if I want that new car at the dealership there are certain things I need to do to obtain it, but if my want isn’t strong enough I won’t do what is necessary to get there.
The great news is you can give people both what they want and what they need.
Your audience has the power to turn a need into a want and vice versa, but you have to be open and listen to them and provide the best solutions possible while motivating them to achieve the goals they desire.
And that motivation comes from focusing on their wants.
It’s easy to get confused between a want and a need, but having the ability to focus on what their wants are before you assume you can provide a solution will go a long way towards improving everyone’s lives.
People want solutions
They want solutions to their problems, not someone who just tells them what they think they need, but someone who has listened to them and can give them solutions to their problems in a way that keeps them focused on achieving their goals.
If you can create great solutions you can build a crowd of devoted followers.
How you communicate your solutions to them matters a great deal in determining whether or not people will listen to you and give you a chance.
The better you become at listening the easier it gets to create solutions.
People want innovation
Innovation is the process of making little changes that make a big difference in our lives.
Testing new methods, adding and eliminating necessary and unnecessary components, and sharing it with your audience so that you can improve your products/services will give you a strong competitive edge and keep your followers happy.
Having a crowd that can give you constructive feedback will make your products/services much better and more innovative than trying to do it alone.
On that note please leave some constructive feedback in the comment section!
Tip: Want some more tips on building an audience? Check out these two great posts – What Roxie Hart can teach you about building an audience and The power of having a great story.
The post is part of the content marketing series.