One of the most important parts of building a successful blog and business is in cultivating relationships with your readers and building a community of raving fans.
In fact this is the primary focus of many successful online businesses.
Without fans or an audience your website has no direction or value.
Without fans it can be extremely difficult to get the feedback you need to truly make an impact in your readers lives.
Without fans it can be hard to build a thriving business and make money.
By building your community one person at a time you can create a business that prospers and truly resonates with your audience.
Your fans are the ones who will tell everyone about you, bring their closest friends into your community, support you when you need it and buy your products and services.
In order to build a community of loyal fans you have to create the content they want and provide them with lots of value if you want to keep them coming back.
Providing your readers with the information they are looking for is the first step to building and growing relationships with them.
Most people have a desire or a need that they want to fulfill and by showing them how to accomplish their goals you become the hero they can depend on when they need to find answers to their questions and solutions to their problems.
Teaching sells, if you have a skill that can be taught to others who have a desire to learn that skill you can be successful.
By being a great teacher (and listener) you can build a sustainable audience that will stay with you and follow you wherever you go.
Keep your content simple but informative and give your readers precise steps and actions they can take to move towards their goals and you’ll make coming back to your website an easy decision for them.
Make it emotional:
If you can make your audience laugh, cry, question something they value or become curious about your content you’ve created an emotional bond that goes beyond simply providing them with information.
Emotions are the driving force in most of the things we do in life and by tapping into your readers emotions they’ll feel connected with you and will be more likely to want to come back again and again, and tell their friends about you.
Drive the right types of motivation and emotion into your informative content and you have a winning formula for success.
Give them what they want:
Remember you are doing this for your audience not just yourself.
Ask them what they are interested in and give it to them.
Find the balance between your skill and knowledge, and your readers desires.
The more you know about what your audience wants the better you will be at building relationships, crafting compelling content and keeping them interested.
By getting feedback from your fans you can tailor your blog to fit their needs and you gain a huge advantage in creating a business that thrives.
Go above and beyond for your audience.
Even if you’ve provided your readers with all of the information they want or need and you made it entertaining and emotional there is always more that you can do for them.
If you’re going to keep them interested you have to give them more and be proactive about it.
Tell them to sign up to your email list so that they can get more great content on a regular basis, provide them with additional content related to their wants and needs, show them a product or service that will help them get better results and achieve their goals faster, or ask them to comment on your website and connect with other readers on your blog.
Always give them a reason to come back to you and make it easy for them.
As your fan base grows the so does your recognition and success.
Focus on those who matter the most and will help you drive the success of your business and you’ll stand a much better chance of reaching your own goals.