In today’s world people are constantly checking their emails from their computers, tablets and mobile devices, and for many of them it’s a primary part of their daily life.
It seems almost impossible to go a day without seeing if anything new or important has popped into the inbox, and chances are they’re more likely to check their inbox for content then your website.
Even if your content is awe-inspiringly amazing and delivers great value there are so many distractions going on that it doesn’t take much for a visitor to lose their focus and wander off somewhere else or worse forget about you completely, especially if you haven’t had the opportunity to build a relationship with them.
Luckily there’s a solution and it’s called email marketing.
When a visitor signs up for your emails they are essentially giving you permission to send them content on a regular basis because they felt you provided them with value and they want to know more.
By successfully growing your email list you become proactive in delivering your content instead of reactive, and you have the opportunity to connect with your subscribers on a social platform they use every-single-day, their email.
In fact many businesses thrive by focusing primarily on building their email list and consider it the center of their business.
Not everyone that visits your site will return, but your subscribers are almost always guaranteed to get your content every time you send it out (assuming you don’t come across any issues such as nasty spam filters).
If you lose traffic from the search engines or your website goes offline you don’t have to worry about having to rebuild an audience because you’ve grown your audience through effective email marketing.
No matter where you go or what you do you’ll be able to take your subscriber base with you.
Email marketing is one of the best forms of permission marketing and it allows you to be proactive in delivering content to your audience even if they don’t have the time to visit your website.
Every time they receive a piece of content from you it’s an opportunity to add value to their lives so it’s
important no vital to make sure whatever you send them will inspire them to take action or at least cause them to sit down and think about the impact of your message.
Your subscribers have given you permission to contact them personally in their important and busy lives so make it count.
Here’s four reasons email marketing is so darn effective.
- It helps you retain your audience by giving them reasons to come back to your site which helps your content get liked, tweeted and shared.
- It gives you the ability to be proactive instead of reactive and helps you build trust, authority and familiarity with your subscribers.
- It allows you to put yourself in front of an audience that’s always checking their emails for important information.
- It provides additional security against traffic loss from search engine changes or problems related to your website.
Last but not least if you have an email list or are thinking about starting one here are some valuable things you should know to guide you towards build an effective email list
- Converting visitors into subscribers
- Two reasons most people unsubscribe
- The importance of great headlines
- How to write, promote and market compelling content
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