Maybe you’ve seen the show on Broadway or maybe you just watched the movie on DVD.
It starred a young girl who’s dream was to become a musical, dancing sensation that everyone loved, admired and wanted to emulate.
During her search to the top she came across many different events in her life.
Being betrayed by and killing a lover who said he could make her dreams come true only to find out it was a lie the whole time.
Turning her back on the man who did truly love her and supported her because of her obsession with fame and glamour.
Being locked up and imprisoned for murder and then turning her murder story into a drama that everyone sympathized with as a means to gain fame and admiration.
She become so adorned that she was practically a household name. Roxie Hart wrongfully imprisoned. “They both reached for the gun” is what the news headlines read.
Then all at once she saw her fame quickly fade as another drama interrupted her rise to stardom.
A new victim of society is arrested and imprisoned. Cameras shift to this emotionally flawed damsel. lights flashing, news reporters yelling over one another.
Everyone wants to know how, why, and where she murdered her lover. What was her motive? What did he do wrong? What caused her to lose it?
Roxie sees her lights dim as her starring role appears to suddenly fade into oblivion and in an act of desperation faints and fakes a pregnancy. “Oh my god Roxie, are you ok?” No, no, no, don’t worry about me.
I only hope the fall didn’t hurt the baby.
Lying on the floor not knowing how she’s going to make the story stick, photographers flashing, reporters gasping.
Her lawyer comes to her aid to protect her in her new delicate situation.
They devise a story which they know the media, the crowds and even her ex will devour.
Once again she is the victim of foul circumstances. Her lawyer defending her side as she weeps.
The jury playing in perfect harmony of an acted out drama, votes her innocent, and just as quickly her fame fades. She is no longer the main topic at the dinner table.
No more Roxy Hart paraphernalia, no more Roxie Hart lunch boxes and hairdo’s , she’s barely even noticed as it seems her story is over.
She tries to muster up a new career to rekindle her fame but doesn’t seem to get anywhere, and when all hope seems lost her nemesis appears with an offer.
Why don’t we partner up? Nowadays every popular place is looking for a good duo.
Reluctant at the thought of working with last person she wants to see, but unable to shake her insatiable desire for fame, love, and admiration, she accepts the deal and they become one of Broadway’s hottest acts.
So how does this relate to your internet business you ask?
Roxie Hart understood what people wanted. She knew how emotion compelled people to do almost anything for attention and praise and was able to do it with art, flare, and entertainment.
She let people know what she was about and wasn’t afraid to get in front of a crowd even if she wasn’t perfect.
She never took no for an answer and created a story so compelling that it was impossible to ignore.
I’m a star, and the audience loves me, and I love them, and they love me for loving them, and I love them for loving me, and we love each other, and that’s cause none of us got enough love in our childhood.
No matter what happened in Roxie’s life she kept pushing forward. Emotion, entertainment, and a great story can garner an enormous crowd.
When it comes to your own audience you have to give them a story that they can relate to.
What experiences do you share? Keep them entertained and engaged. Surprise them.
Show them how spectacular they are and how much you love them and want to see them succeed.
Share a connection that inspires and creates devotion.
Everyone wants to be special and the more you can teach them and help them grow the more devoted they become to you.
Understand who your audience is and what it is they want.
Ask them questions and deliver beyond their expectations.
Become the star they praise and can’t wait to see.
You can have everything you want as long as you help enough people get what they want.
Roxie didn’t just sit on a couch wishing her dreams would come true.
She made many mistakes and wasn’t the greatest person at times, but by the end of the story, no matter what wrong she did everyone wanted to see her succeed and see her perform.
So much emotion was invested in her that you couldn’t help but love her.
Drive strong emotion into your content long enough and your audience won’t be able to help but to love you either.
Be informative, helpful, and understanding, but never forget to let your personality, sense of humor, vulnerabilities (to an extent) and emotion shine through. People will appreciate it more than you could ever wish for.
What idea’s can you share about growing an audience?