One of the most important parts of a good content marketing strategy is producing high quality content on a regular basis.
When it comes to increasing your websites traffic and building authority being consistent in your marketing efforts is like building compound interest on your website.
When you regularly create high quality content you add interest to your website in several ways
1) You give your readers a good reason to come back to your website, read your latest posts and share your content.
By having a weekly content schedule and sticking to it you train your audience to expect you to deliver your content on certain days of the week or at specific times, which helps you keep your readers interested and traffic coming to your website.
It also helps you get more tweets, likes and pins because you’ll be attracting the same readers to your website on a continues basis which helps you develop your relationship with them and get them to want to share your quality content with their friends.
2) You build authority and gain recognition in your field
The more quality content you produce the more you become an authority in your niche which helps draw attention to you and your website.
As you continue to build your authority your website stands a better chance of being recognized by others as important, topical and useful.
Over time you may even gain the recognition of those individuals who are leaders in your field which can signficantly boost your success online.
3) You build a continually growing resource
Your website is a resource of knowledge and entertainment for those interested in your niche and as you build more content you’ll be able to better elaborate on your topics and really dig into the guts of your topic to help your readers get the best value out of their time.
Your growing library of content can also be repackaged and used to create products and services such as an e-book, 12 part (can be any number you like) email series, tutorials or even a membership site.
The more evergreen your content is the better you will be at repackaging it and reframing it for your audience.
4) You increase your chances of building links your website.
Another great aspect of developing regular content is in knowing that some content will resonate with one part of your audience while another piece of content will resonate with a different part of the audience.
The more you develop great content the more chances you have to reach each of the various personalities of you readers, which in turn helps you by giving you the best chance of getting your content linked to by others.
5) The more content you have the more likely you are to be found from a search engine.
One of the best things about consistently creating great content is how it affects you in the search engines.
The more high quality content you produce the better your odds are of being found on the search engines.
Each article your write, video you create and podcast you release gets ranked by the search engines.
Websites that produce good content on a regular basis often gain more recognition and thus are placed higher in the search engine rankings which gives your website a much better chance of being found by individuals who are interested in what your website is about.
In addition to ranking higher for your content you also create more keywords that give you a better chance of being found in a search query.
There are many different benefits to writing content on a consistent basis but these 5 reasons alone are enough to invest your time in developing quality content that compounds the interest of your website.