I felt the best way to start this series would be to challenge the concept many people have about needing a large audience to be successful online.
One of the most common beliefs people have when they get started is that they need to have a huge audience to make money and that everyone is (or should be) their target audience.
Part of the reason for this answer is a genuine desire to truly help as many people as possible and the other part usually resides in making enough money to enjoy financial freedom in one’s own life.
The problem with thinking this way is that when you try to become everything to everyone you end up losing focus on whats important, you dilute a great business with useless content and products/services people don’t need, and you drive away those who are most interested in the value you can provide.
By focusing on providing value to a small targeted audience you keep your website focused on the topics that are truly important to them and you give yourself the opportunity to really focus on the few who can make the biggest impact.
As the saying goes “choose quality over quantity”.
In the end your audience will be grateful for the value you’ve given them and you will be able to create a successful business that focuses on what’s most important.
As I stated earlier you don’t need a large audience to be successful.
In fact you could be largely successful with an audience of only 100 people.
While this may be a hard concept to grasp at first I’ll do my best to explain how it is absolutely possible to create success and wealth with such a small audience.
Lets say you had a small audience of 1000 fans (I call them fans because you’ve truly resonated with their passions and given them lots of value) who purchased a $100 product/service from you over the course of a year.
Even if you only sold 1000 products in that year you would generate an income of $100,000.
If you sold a product/service that’s worth $50 then you would still make a profit of $50,000 over the course of a year or you could increase your audience to 2000 people and receive the same $100,000 over a year.
A less expensive $25 product/service sold to an audience of 2000 fans could make you $50,000 over the course of a year.
You could also create additional products/services and sell those to increase your income even further.
What if you only had an audience of 100 people?
In that case you could create a membership site or monthly newsletter which provides your audience with something they value highly enough to pay a recurring fee for each month.
Many membership sites offer programs, videos, webinars and exclusive content that helps their members develop a skill, find entertainment or get better at something they are passionate about.
Other membership programs provide exclusive reports, special members only deals and tools that give their members an advantage over their competition or help them gain valuable insights into their own market.
A small membership site charging $50 per month to 100 people could generate an income of 5,000 per month or 60,000 over the course of a year.
The possibilities are endless!
For more ideas on ways to make money online check out: 16 popular ways to generate an income online.
The point I am trying to make isn’t to get you to focus purely on the numbers, but to help you realize that you don’t need a large audience to be successful online.
What’s important is that you focus on providing as much value as possible to your target audience and that you create the content, products and/or services that they want.
Do your best to help them reach their goals and realize their desires, and you will be able to become successful building your business around a small audience.
In the end how much you make will depend on the desires of your target audience, the size of your audience, the value of what you are selling them and your financial goals.